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GuideFundamentals

Adjusting profit when the business rents from the owner

Written for
Business owners who also own their premises, and their accountants
Answers
How is profit adjusted when the business pays the owner's related entity above or below market rent?

Valuo Insights teamPublished 6 min readTechnical review: Jackson Wilson, Founder and Signing Valuer, 14 November 2026

The short answer

The valuer replaces the rent actually paid with a market rent for the premises, supported by evidence such as a property valuer's rental assessment, and adjusts profit by the difference. The business and the property are then valued separately, so the same dollars are not counted twice.

  • Rent paid to a related party is replaced with market rent in normalised earnings.
  • A property valuer's rental assessment is often the strongest evidence of market rent.
  • Business value and property value are separate; do not count the rent twice.

The short answer, expanded

When an owner's family trust, company or super fund owns the premises and leases them to the operating business, the rent is set between related parties. It may be higher than market, lower than market, or not charged at all. Whatever the reason, the rent in the accounts does not necessarily tell a buyer what they would pay to occupy the premises.

So a valuer normalises the rent: it removes the rent actually paid and deducts a market rent instead. Profit rises if the business has been overpaying and falls if it has been underpaying. This is the same idea as normalising a working owner's salary: replacing a related-party arrangement with what an unrelated party would pay for the same thing.

The rent actually paid is swapped for market rent, whichever way it differs

How does the related-party rent compare with market rent?

  • Above market

    Profit rises by the difference, because the business has been overpaying.

  • Below market

    Profit falls by the difference, because the business has been underpaying.

  • No rent charged

    A market rent is deducted, and the property is valued separately as an asset of its owner.

Why the valuer uses market rent

A business valuation usually asks what a hypothetical buyer, dealing at arm's length, would pay for the business. The ATO describes market value in the same terms. That buyer would not inherit a favourable or unfavourable family arrangement; they would expect to pay a market rent, either to the current property owner under a new lease or to another landlord.

Market rent is the rent obtainable in an open market between a willing landlord and a willing tenant at arm's length. For Victorian retail leases, section 37 of the Retail Leases Act 2003 puts it in similar terms for rent reviews, and expressly excludes the value of goodwill created by the tenant and the tenant's fixtures and fittings. That exclusion is a useful reminder: market rent is what the premises command, not a share of what a successful business can afford.

Evidence of market rent

A rental assessment by a property valuer is often the strongest evidence: it comes from someone who inspects the premises, identifies comparable leases and explains the adjustments between them. A valuer of the business will normally rely on that assessment rather than form a property opinion themselves.

A good rental assessment states:

  • the premises, lettable area and permitted use
  • the lease terms assumed, including term, reviews and who pays outgoings
  • whether the rent is gross or net of outgoings, and whether it includes GST
  • the comparable leases relied on, and the adjustments made
  • the assessment date

Where the property is held by a self-managed super fund, the rent also matters for the fund. The ATO says business real property leased to a related party is an exception to the in-house asset rules, but dealings must still be on arm's length terms, and non-arm's length dealings can give rise to non-arm's length income. That is a question for the fund's adviser, but the same rental evidence is often relevant to both.

A worked example

This example is hypothetical, with round numbers.

A business reports EBITDA of $250,000 after paying $120,000 a year in rent to the owner's family trust. A property valuer assesses market rent at $90,000 a year, on the same basis as the current lease (net of outgoings, which the business pays, and excluding GST).

StepAmount
Reported EBITDA$250,000
Add back rent actually paid$120,000
EBITDA before rent$370,000
Deduct market rent$90,000
Normalised EBITDA$280,000

The adjustment is $30,000 ($120,000 less $90,000), and normalised EBITDA is $280,000 ($250,000 plus $30,000). Both routes give the same answer.

Now reverse the facts. The same business pays only $60,000 rent, so its reported EBITDA is $310,000 ($370,000 less $60,000). Market rent is still $90,000.

StepAmount
Reported EBITDA$310,000
Add back rent actually paid$60,000
EBITDA before rent$370,000
Deduct market rent$90,000
Normalised EBITDA$280,000

The adjustment is a reduction of $30,000 ($90,000 less $60,000). Normalised EBITDA is again $280,000, because the business itself has not changed; only the family arrangement has.

Above or below market, both leases give normalised EBITDA of $280,000

Rent above market

Pays $120,000 against market rent of $90,000

  • Reported EBITDA$250,000
  • Add back rent actually paid$120,000
  • Deduct market rent−$90,000

Normalised EBITDA$280,000

Rent below market

Pays $60,000 against market rent of $90,000

  • Reported EBITDA$310,000
  • Add back rent actually paid$60,000
  • Deduct market rent−$90,000

Normalised EBITDA$280,000

Hypothetical example. The business is the same in both cases, so once the family rent is replaced with market rent the answer is the same.

Align the outgoings basis

If the related-party lease is gross (the landlord pays outgoings) but the market rent is assessed net, the two are not comparable. Now suppose a variant of the first example in which the lease is gross and the trust, not the business, pays $15,000 a year of outgoings such as council rates and insurance. On a net market rent of $90,000, a buyer would pay the rent and also bear those outgoings, so normalised EBITDA would be $265,000 ($280,000 less $15,000). Always compare rents on the same basis.

A gross lease with $15,000 of outgoings paid by the trust takes normalised EBITDA to $265,000

  1. Normalised EBITDA before aligning outgoings$280,000
  2. Outgoings the trust pays that a buyer would bear−$15,000
  3. Normalised EBITDA on a net basis$265,000

Scale starts above zero so the changes are visible. Totals are cut short.

Hypothetical example. The market rent of $90,000 is net, so outgoings the landlord paid under the gross lease are also deducted.

Separating the business and the property

Once the rent is normalised, the business is valued as a tenant paying market rent, and the property is valued as a separate asset, let at market rent. That separation prevents double counting. If the business were valued on profit with no rent deducted, and the property were also valued on its rental income, the same dollars would be counted in both values.

For more on when each valuation is needed, see do you need a business valuation, a property valuation, or both.

Limitations

Normalising to market rent assumes the buyer would obtain a lease at market rent on comparable terms. If a buyer must in fact accept the existing lease at an above-market rent, that is the rent that buyer will pay, and the valuation should reflect it. Likewise, if a binding lease at a below-market rent would pass to the buyer for a fixed term, that benefit may have value for the remaining term. The lease terms themselves also matter; see how the premises lease affects business value. Tax, super and family law consequences of related-party rent are outside this page and need specific advice.

Next steps

  • Gather the current lease (or confirm in writing that there is none), the rent and outgoings actually paid for each year being reviewed, and who pays each outgoing.
  • Obtain a market rental assessment from a property valuer. For the property itself, APAVAL is the property valuation partner brand of Valuo; ask at the outset whether the rental assessment you need is within scope.
  • Record the rent adjustment, with its evidence, in the earnings normalisation worksheet.
  • Review other related-party items at the same time, such as non-recurring expenses and owner salaries.

Questions

Can my accountant or I estimate market rent?

An estimate can be a starting point, but it is weaker evidence than a rental assessment from a property valuer who has inspected the premises and analysed comparable leases. The larger the gap between actual and market rent, the more the evidence matters.

If the business is sold with the property, does the rent adjustment still matter?

Yes. Separating the two values shows how much of the price relates to the business and how much to the property, which matters for tax, finance and the sale documents. It also avoids paying for the same income twice.

What if the business pays no rent at all?

Then reported profit is overstated as a measure of what the business earns as a tenant. A market rent is deducted in normalised earnings, and the property is valued separately as an asset of its owner.

Sources

  1. Retail Leases Act 2003 (Vic), authorised version 027, section 37, Victorian Legislation. Section 37 (rent reviews based on current market rent) defines current market rent for Victorian retail leases by reference to a willing landlord and tenant at arm's length, excluding the tenant's goodwill and fixtures.
  2. What are the SMSF investment restrictions?, Australian Taxation Office. Business real property leased to a related party is an exception to the in-house asset rules; non-arm's length dealings can produce non-arm's length income.
  3. Guide to valuing SMSF assets, Australian Taxation Office. SMSF investments must be made and maintained on an arm's length basis; net yields are appropriate evidence only where tenants are unrelated.
  4. Market valuation of assets, Australian Taxation Office. Market value rests on an arm's length transaction; non-arm's length dealings between related parties are a common reason a market valuation is needed.

Cite or reuse this page

Valuo Insights team (2026). Adjusting profit when the business rents from the owner. Valuo. https://valuo.com.au/insights/market-rent-adjustments-owner-owned-premises/ (updated 14 November 2026).

Quote short passages with attribution and a link to this page. Charts and tables created by Valuo may be republished unchanged with the credit "Source: Valuo (valuo.com.au)" and a link. Third-party sources keep their own terms. See the reuse terms.

General educational information, not financial, tax or legal advice. Worked examples are hypothetical and do not value a real business. A valuation depends on its purpose, the evidence and the agreed scope.

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